Welcome to
We Roast
The First Global Roastery that unites the entire supply chain, thanks to the Metaverse technology.
WE ROAST CREATES NEW OPPORTUNITIES FOR COFFEE LOVERS BY CONNECTING ROASTERS, BARISTAS, BUSINESS OWNERS AND ENTREPRENEURS THROUGH PASSION AND KNOWLEDGE.
We understand how the world changes and our business evolves with it. We create an ecosystem of services to support our community by sharing resources and technical knowledge, empowering enthusiasts to learn new skills and helping roasting professionals to start their own coffee business.OUR VISION:
We want to be an industry reference-point roastery, accelerating coffee startups and supporting established businesses.
Innovation and Collaboration is our superpower!
Values
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Easy access to technical knowledge - professional training, infrastructure, tools, and capital-intensive equipment.
Empowered enthusiasts learning new skills.
Roasting professionals developing new businesses, and optimising their performance.
Members of the local community involved through education and employment.
Quality coffee roasted directly close you, in 5 continents.
Coffee sourced directly from farmers giving them value and control from their hard work.
Services We Provide
White Label for Hospitality
Creation of a carbon-reducing “glocal” network of local roasters which produce customised single-origins or blend coffee on the spot based on the recipe/profile chosen by the client.
- Coffee beans
- Packaging (bags, labels, boxes)
Academy/Gaming
Virtual gamified learning space which members can join to receive comprehensive education about coffee skills and ecosystem, and where they can compete to win awards.
- Subscription for roasting & barista skills courses
- Test fee to receive certifications
- Entry fee for gaming competitions
Virtual Store
Virtual marketplace where members can visualise and experiment with digital tools, and buy the corresponding real physical products.
- Coffee products (e.g. beans, capsules, ground)
- Coffee tools (e.g. V60, filters, scale)
- Coffee machinery (e.g. espresso machines, grinders)
Immersive Experiences Tickets
Ticket to VR experiences which allow members to immerse themselves in different stages of the We Roast ethical and sustainable coffee chain.
- Plantation visit
- Roastery process
Sponsorships
Virtual presence in the We Roast Metaverse for B2B brands and partners.
- Ads/banner within virtual world environment
- Branded machinery & equipment (e.g. in gaming competitions, virtual store, etc.)
- B2B partners virtual shops within We Roast Metaverse
NFTs & Tokens
In the We Roast Metaverse (WRM), the following will be on-chain NFTs:
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Labels (customised label designed by B2B partners)
Empowered enthusiasts learning new skills.
Contracts (e.g. subscriptions for academy).
Certificates (e.g. award from academy).
Land (plots in the We Roast world)
Buildings (store, coffee shops, etc.).
Products (phygital, only virtual).
Tickets (e.g. plantation visit, gaming entry ticket) .
We Roast Metaverse (WRM) will have a dual token system with the following use cases and characteristics
Benefits:
Use Cases:
Benefits:
Meet The Team Behind The Scene
Get in Touch
Contact Us
- Address: Suite 37, 77 Victoria St, London SW1H 0HW London (UK).
- Phone: +020 4540 0662
- Email: hello@weroast.com





